Scalewith soul
Professional Background
Delivered Revenue: $135MM
Charitable Giving: $600M+
Playbooks, Revenue Models, & Go-to-Market Plans: Countless!
For more than 20 years, I’ve been in the business of building things: sales teams, growth strategies, operational systems, and impact. I’ve scaled startups into industry leaders, led organizations through major transitions, and developed high-value partnerships that generate win-win-win-wins. (We’re here for alllll the wins.)
I hold an MBA in Entrepreneurship & Marketing and a BA in Intercultural Studies with a minor in Psychology. My studies have always been fueled by the same things: an insatiable curiosity about humans and a desire to help them flourish. My academic background shapes my approach to leadership: equal parts strategic rigor and emotional savvy.
As Chief Revenue Officer at the tech company Funraise, I created functions from the ground up, built growth engines to eight figure annual redurring revenue, and helped nonprofits raise over half a billion dollars for their missions. My growth in leadership matched my professional rigor, earning me 4 promotions in 7 years.
Before that, I managed multimillion-dollar client portfolios at the London-based trend forecasting company WGSN and launched large-scale advocacy and fundraising campaigns with Invisible Children. Along the way, I’ve led teams of every size, navigated complexity, sharpened my keen aptitude for collaboration, and learned how to keep people and purpose at the center of growth.
What We Do
We build revenue engines that scale. We help leadership teams make sense of complexity, design the right systems, and capitalize on their wins. We don’t just analyze, report, and walk away. We partner deeply with you to understand the competitive landscape, design toward measurable outcomes, then build and refine right alongside you.
For projects big or small, we apply a design framework to guide our approach. We push for clarity, then build with confidence.
Areas of expertise include:
Revenue & Operating Modeling
Go-To-Market Plans
Sponsor/Partner Programs
Sales Playbooks & Coaching
Retention & Expansion Playbooks
Forecasting
Data Capture & Interpretation
Interdepartmental Cohesion
Change Management
Why “Plumbline”?
The plumb line is a simple tool that ensures structural integrity—regardless of the size of the structure. By indicating the natural vertical, the plumb line establishes proper alignment and ensures a structure’s framework is built “true”— properly positioned to be sturdy and purposeful.
The pull of gravity on a plumb line is what creates a true vertical. Thus, its orientation to the center is what reveals where and how to build effectively.
As a brand, Plumbline is committed to the impact that comes from true alignment. Our work resonates with the kind of client who expects high quality and serious results while pursuing big ambitions. We relentlessly seek groundedness with a strong dose of boldness, knowing both qualities are needed to generate the outsized impact our clients are after. Because you deserve the confidence that you’ve found a partner who can dream big right alongside you—while also knowing how to turn your ambitions into tangible, high-impact realities.
